Despite numerous headwinds, the food retail industry continues to evolve rapidly. The specter of a recession and geopolitical unrest are impacting retailers and consumers alike. As consumers trade down amid historically-persistent inflation, retailers have the opportunity to engage with shoppers they traditionally have not courted.
This webinar featured insights from leading food retail analyst R.J. Hottovy, Head of Analytical Research at Placer.ai. Hottovy delved into how retailers can effectively engage shoppers and secure loyalty. Additionally, he traced how important it is for retail brands to present an experience that unites e-commerce, media, incentives, and audience management.
Additionally, the webinar :
• Provided the latest data and forecasts on foot traffic across various retailing channels (e.g., grocery, dollar stores, C-stores, wholesale clubs, etc.).
• Explored the factors impacting the new shopper journey and consumer migration patterns due to inflation.
• Discovered format and shopper behavior shifts that will directly inform retail digital transformation strategy over the next five years.
• Provided the latest insights into Retail Media Networks and alternative revenue streams that will help food retailers drive revenue and margin growth.
• Outlined activation strategies that brands and retailers need to employ now to successfully respond to ever-changing conditions and help prepare their business for what’s yet still to come.
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Sponsored by:
Placer.ai
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. It is the first platform that fully empowers professionals in retail, commercial real estate, dining, and more to truly understand and maximize their offline activities with reporting capabilities that include visit trends, True Trade Areas, cannibalization/void analysis, demographics, cross-shopping, and favorite places. To learn more, visit https://hubs.li/Q019NFjv0.