About
Discover the key findings from our latest Circular Economy Research: Supporting Aussie Families with Kids Financial Literacy

New research from Gumtree reveals the major barriers in Australian children’s understanding of the value of money. 9 in 10 Aussie parents rate learning about financial literacy as or more important than English or Maths - but most parents don’t know where to start.

With over 2 million families across the country using Gumtree, the online marketplace is uniquely positioned to understand today’s challenges impacting Australian families.

Join us to understand how brands can leverage our audience insights to better understand what’s important to their customers, and how to educate and guide their decision making, while being future-focused and helping to raise the next generation of conscious consumers.

This event is free and by registering, you are agreeing for your information to be passed onto Gumtree.
Presenters
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Erin Holt
Head of Partnerships, Gumtree Australia
Erin Holt is the newly appointed Head of Partnerships at Gumtree leading the Media Sales team nationally. She aims to deliver desired client outcomes via best in class native and audience solutions that can be found across Gumtree’s horizontal marketplace.

Erin is a devoted team leader, experienced in creating high performing sales teams with 15 years’ experience in media, previously working as Group Agency Lead at REA Group, and MCN and News Corp. In her role at Gumtree, she is focused on providing story led solutions for brands fuelled by data and driven by audiences insights.

Erin is particularly passionate about the opportunity that exists for brands to become more sustainable in their marketing efforts in order to adapt to changing consumer needs as well as the circular economy. She also relishes the chance to understand brand partners’ specific business ambitions to create audience connections that go beyond the everyday.
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Lupe Prada
Senior Trade Marketing Manager, Gumtree Australia
Lupe is a Business Marketing professional, with over 15 years’ proven performance in media sales strategy, data insights and communication. A strategic thinker and problem solver who innovates to achieve optimal results.

Currently the B2B Marketing lead at Gumtree Australia, with extensive achievements in working with globally renowned brands in the media, entertainment and lifestyle sectors including; Nine Entertainment, NBCUniversal as well as Fairfax Events & Life Media. A people connector and storyteller at heart, with a strong belief that collaborative relationships deliver the best outcomes.

Lupe is passionate about brainstorming new and innovative ideas with her team, facilitating networking events, as well as mentoring and executive coaching. No matter what the project, her commitment remains unchanged: To draw strategic insights from data to uncover new opportunities that deliver results, while empowering and enabling the success of others.
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Mary Madigan
Moderator
Mary is a journalist that loves to tell stories.

Mary's career path has involved a little bit of everything, copywriting, marketing, PR, social media, journalism, podcasting, working as a marker at a University. You name it, she’s probably done it. Including a brief stint as a dog walker for a high-profile celebrity.

Writing has always been central to Mary’s work and her love of words and people is always reflected in her work. Mary has been published in a slew of publications, Harpers Bazaar, Mamamia, Punkee, Imprint, Primer and many more.

Mary is always telling stories in one form or another!
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