About
Digital merchants face the dual challenge of ensuring security while minimising friction for customers. The introduction of Strong Customer Authentication (SCA) has made this balance even more critical, especially with the use of Transaction Risk Analysis (TRA) exemptions. But are you fully leveraging AI to optimise these exemptions and maximise transaction approvals?

Join us on September 26, 2024, for an exclusive webinar hosted by The Paypers, where industry experts from Sift and Nestlé will dive into how AI-driven solutions can revolutionise your approach to TRA exemptions.

This webinar is a must-attend for merchants in Europe looking to optimise their transaction processing, reduce fraud, and increase revenue through advanced AI-driven solutions.

Register now to learn from industry leaders and scale your fraud prevention strategy.
Agenda
  • Get insights into best practices for leveraging TRA exemptions effectively for both physical and digital goods, reducing the number of transactions sent to 3DS, and lowering your overall fraud rate.
  • Explore how optimising TRA exemptions not only enhances compliance but also reduces costs, decreases customer friction, and significantly improves authorisation rates.
  • Learn how to stay one step ahead of fraudsters who attempt to bypass 3DS with sophisticated tools by examining real-life examples from the deep and dark web.
  • Discover how AI-powered fraud decisioning enhances the precision and speed of transaction analysis and acceptance, allowing you to respond in real-time.
  • Learn about Riskwatch, Sift’s patent-pending innovation that equips fraud teams with “intelligent cruise-control,” empowering them to set stable target 3DS rates to the top riskiest interactions.
Presenters
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Brittany Allen
Senior Trust and Safety Architect at Sift
Brittany Allen is a Senior Trust and Safety Architect at Sift. She has almost 15 years of experience combating e-commerce marketplace fraud at companies such as Etsy and Airbnb. Her current role focuses on trust and safety education, developing industry best practices and strategies, and representing the merchant’s voice at Sift.
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Carmen Caballero
Digital Payments Platform Group Manager at Nestlé
Carmen Caballero is the Digital Payments Platform Group Manager at Nestlé, currently managing Digital Payments for Nespresso across 39 markets and channels, including eCommerce, Retail, and Customer Service. With extensive omnichannel experience and expertise in subscription products, she brings a comprehensive approach to digital payment solutions.
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Mélisande Mual
Publisher and Managing Director at The Paypers
Mélisande Mual is the publisher and owner of The Paypers, the global leading source of news and intelligence for professionals in payments, fintech and digital commerce. Prior to The Paypers, Mélisande held several leadership positions in leading B2B Publisher (Wolters Kluwer) and Telecom (KPN) companies.
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