Building an Effective Sponsorship Pipeline

Identifying new sponsorship categories and creating potential sponsor connections ris a huge challenge for sponsorship sellers - particularly in the wake of the CV-19 pandemic. In this skills-focused session we identify the key considerations for sponsorship sellers in generating a prospect list, approaching new partners and cultivating new leads. Using empirical data, alongside sponsorship trends and insight we will explore “what’s hot and what’s not” in changing – and challenging times. A must-attend for proactive sponsorship-seekers!