Collaborate: Digital - Session Two

We return to Collaborate: Digital after the break with Topic Three - Sustainable Collaboration which is an exploration of one of sponsorship's hottest trends. As the market evolves and consumers show an increasing desire to purchase and support ethical, sustainably focussed businesses we examine how a nature-based partnership with an identified collaborative cause delivered impressive outtakes and inspired consumer loyalty.

Our final content of the day is Topic Four: Community Collaboration. Substantial shifts in education sponsorship have been dramatically compounded by the CV-19 crisis.  In this session we explore how a revolution in education & community sponsorship have taken supportive brands from the classroom to the family home, and consider what long-term impact this may have on their brand perception in an era where consumers seek to engage with businesses with demonstrable social purpose (Frontier2020 outtake). This session will review the NatWest MoneySense programme as well as other educative initiatives.