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About This Webinar
The world of Paid Search is constantly evolving at lightning speed (new “things to do” travel ads, shipping annotations added for holiday campaigns, expanded text ads will be removed in June 2022), which means the rules of 2021 do not apply for 2022.

Find out how to maximize your return on search investment and get ahead of your competition in these three strategies:

  • Spend Efficiency - learn how to optimize your local market

  • Share of Search - track the success of your brand in the overall market

  • Creative Insights - find time for Ad Copy analysis and get competitive insights into creative



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Ashley Fletcher
VP of Marketing, Adthena

As VP of marketing, Ashley is responsible for continually expanding the global audience and market for Adthena’s groundbreaking search intelligence solutions. He joined Adthena from Criteo, where he led the product marketing team launching its Predictive Search product, an automated performance solution for Google Shopping in the US and EMEA. Prior to Criteo, he headed up marketing for finance and insurance comparison products across global markets at Google. In his 5 years at Google, Ashley also worked for the broader Search Ads Team, including Google Shopping and Google Express products. Ashley’s career began on the agency side at Coast Digital, and he holds an MSc in Global Marketing and attended Wharton's Mini-MBA Program for Executives.
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