Webinar: ABM and AI for Marketers: Priority Use Cases for 2025 by Third Door Media

About This Webinar

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) is creating opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, we’ll explore three game-changing uses that leverage the power of ABM and AI.

Join Alicia Hale, SVP of Growth Marketing and Tom Keefe, Principal GTM Expert at Demandbase as they share how AI can elevate your ABM efforts. You’ll walk away with actionable tips and examples on how to implement these strategies, giving your marketing team a competitive edge in 2025 and beyond.

Key Takeaways:

How to harness AI to supercharge your ABM campaigns
The role of predictive analytics in identifying and engaging high-value accounts
Best practices for creating personalized experiences that drive conversions

Tom Keefe

Principal Go-to-Market Expert, Demandbase

As the Principal GTM Expert and former Head of Marketing Operations of Demandbase & formerly Engagio, Tom has been responsible for creating and teaching best-in-class GTM Strategies that help companies achieve their goals. Over the last decade plus at enterprise and midsize companies he has spearheaded operational strategies, creating scalable and efficient growth methodologies, implementing AI technologies and building world class teams filled with high performers.

Alicia Hale

Senior Vice President, Growth Marketing, Demandbase

Alicia Hale is SVP of Growth Marketing at Demandbase, owning all things pipeline and community. A two-time CMO, she has led marketing strategy and execution for high-growth pre-IPO B2B SaaS, PE, and public companies, including UiPath, Productboard, Logz.io, Tempo Software and Appen.