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About This Webinar
In a world where digital interactions shape the customer experience; trust has become the currency of the online realm. The challenge lies not only in obtaining consent but in documenting and managing it effectively. Join us for an interactive webinar where we unravel the complexities surrounding consent documentation and showcase how it can be a cornerstone in building unwavering customer trust.

Key takeaways:

  • Learn how centralized consent records acts as a strategic asset in building trust with your customers, demonstrating your commitment to transparent data practices.
  • Understand how A/B testing within the realm of consent documentation empowers you to refine your strategies, ensuring they align seamlessly with customer expectations.
  • Discover how to seamlessly import and synchronize historical consent records, ensuring a holistic view of user preferences. Learn strategies for capturing new consent records and staying agile in the face of evolving user expectations.
  • Unearth the potential of centralized reporting in maintaining compliance. Gain insights into how automated consent evidence not only streamlines your processes but also acts as a powerful tool for internal and external audits.

Don’t miss this opportunity to master the art of consent-driven marketing to build trust in campaigns and empower your teams to navigate the complexities of the privacy landscape with confidence and finesse.
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Param Gopalasamy
Senior Content Marketing Specialist – CIPP/E, CIPP/US, CIPM, OneTrust Consent & Preferences
Param Gopalasamy serves as a Senior Content Marketing Specialist at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture. In his role, Param supports OneTrust Consent & Preference Management, where he writes and develops content to advise companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Param earned a Masters Marketing from the SPJIMR SP Jain Institute of Management & Research, a Bachelor of Technology, Electronics and Communications Engineering from Amrita University, and holds multiple certifications - CIPP/E, CIPP/US, and CIPM.
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Devon Ryan
Product Manager – CIPM, CSPO, OneTrust Consent & Preferences
Devon Ryan serves as a Product Manager at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture. In his role, Devon supports OneTrust Consent & Preference Management where she advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Devon earned a Bachelor of Science, Business Administration; Marketing/Financial Analysis from University at Buffalo School of Management, The State University of New York, and holds multiple certifications – CIPM and CSPO.
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