Do More with Less: Connect Customer Data to Drive Marketing Efficiency

With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights.

In this webinar, you’ll hear how Inter, a digital banking service in Brazil with more than 21 million active customers - is leveraging a CDP to connect their customer data, segment audiences faster, and deliver personalized experiences in real time. Inter is sending fewer communications that are more relevant and targeted, and they’ve seen incredible success and business results.

We’ll cover:

• How CDPs work, including data ingestion, segmentation, activation and insights
  
• Inter’s success story with a CDP, including a 20x increase in ROI and 35x improvement in conversion rates
  
• Best practices for implementing and leveraging a CDP