Webinar: Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands by Third Door Media

About This Webinar

Catch up with this interactive webinar, brought to you by Acquia, covering the dynamic world of digital asset management (DAM), with an emphasis on brand management, content integration, and AI. Our expert panel discusses content and brand governance strategies across complex organizations. The conversation spans the present and prospective states of DAM, including practical use cases in content operations, product information management (PIM), and commerce to enrich digital experiences across channels.

Viewers will gain practical knowledge of DAM best practices, understand the benefits of consolidating tech, and get insights into effective content integration. We also highlight the role of AI in personalizing content experiences, upholding brand compliance, and refining creative workflows.

For professionals in content management, marketing, or technology roles, this webinar is designed to provide valuable foresight for long-term planning and go-to-market effectiveness. Catch up to learn how AI and integration are revolutionizing digital asset management for a more efficient and innovative future.

What's covered:

DAM's growth and impact on branding and digital experience management
Best practices for seamless migration and strategic long-term tech consolidation and roadmap planning
How to organize and integrate tech stacks, content, and teams effectively

Jake Athey

VP, Sales and Go To Market, DAM and PIM, Acquia

Jake Athey leads Acquia’s go-to-market motion for its digital asset management (DAM) and product information management (PIM) solutions. An expert on DAM and PIM, Jake is responsible for evangelizing the solutions and their ability to fuel productive digital customer experiences. He brings together first-hand understanding of evolving customer requirements with expertise in martech and commerce platforms, making him a trusted advisor on DAM, PIM, and DXP topics for organizations across industries.

Leah Carlson

VP Client Services, Velir

Leah brings over 14 years of experience leading digital and technology transformation in global CPG corporations, member-based associations, and family-owned-and-operated businesses. Her expertise spans people, operations, process, and technology solutions with a specialty and passion in Creative Operations and DAM. She’s built several successful digital transformation programs implementing, advancing, and scaling martech solutions and adoption, enabling change management, and driving efficiency and growth for organizations.

GP Corsi

Creative Leader and Digital Storyteller, Pharmavite

GP is a creative industry professional that has worked in Los Angeles for over 15 years. ROI and analytic driven creative success have taught him many lessons, but a very important one is that no matter how good your product, service or team is – without a clear story, you can’t succeed.

Jennifer Tyner

Digital Asset Manager, Progressive Insurance

Jennifer is Digital Asset Manager at Progressive Insurance

Tiffany Ray

Manager, Applications, Revelyst

Tiffany, a seasoned IT professional, specializes in Digital Asset Management (DAM), Product Information Management (PIM), and B2B platforms. Since joining Revelyst IT in 2018, she has played a pivotal role in optimizing integrations and systems, with a strategic focus on B2B operations and digital asset governance.