Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers.

Join us for this session in which we'll explore the pivotal shift from traditional cookie consent to the dynamic world of Universal Consent and Preference Management (UCPM). Learn how a single, universal consent platform is revolutionizing the way organizations gather, manage, and activate customer preferences for transformative success.

Key takeaways:

• Beyond Consent Management Platforms (CMP): Discover how UCPM goes further, allowing organizations to capture preferences across the entire customer journey, seamlessly moving from anonymous to known users.
  
• Progressive Profiling for 360° Customer Insights: Understand the power of progressive profiling in creating rich, 360-degree customer profiles, offering a deep, personalized view of individual preferences for more meaningful interactions. See how cookie preferences and first-party data converge to form unified customer profiles.
  
• Real-Time Data Integration: Explore how UCPM ensures customer preferences are integrated in real-time across systems, keeping preferences updated as they evolve. Enable permission-based segmentation and targeting across advertising, marketing, sales, and service teams for more impactful customer engagement.
  
• Drivers of Change: Gain valuable insights into the forces behind the shift from cookie banners to UCPM, including tightening data privacy regulations and the critical need to collect and unify first-party data for activation.

Don’t miss this opportunity to transform your consent strategy from a mere compliance checkbox to a strategic tool for maximizing customer opt-ins.