Webinar: Four Elements of a Powerful, Data-Driven Martech Stack by Third Door Media

About This Webinar

Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act.

The art of delivering a "moment" – when a person interacts with a brand to get what they want immediately and in context – is no easy feat. This requires planning for, managing, curating, orchestrating and activating on data needed to power personalized, real-time marketing. Partnering with the right martech provider can support you on your journey.

To be successful, you'll need to combine marketing strategies that aid in handling today's demands with tomorrow's plans with technology that is fast, scalable, elastic and reliable.

Join Zeta's EVP of Technology Strategy, Matt Mobley, who shares how to manage various data sources to get real-time personalization and moments-based marketing right. He is joined by guest panelist Jessica Liu, Senior Analyst at Forrester, David Wells, Head of Data Marketplace Development at Snowflake and Brian Stavis, Global Category Lead, Advertising & Marketing Technology at AWS.

Join this webinar and get answers to these questions about the viability of your martech stack:

Speed: Is your stack capable of performing the millions of record lookups per second required for real-time personalization?
Scale: Is your stack built to accommodate current and future workloads?
Elasticity: Is your stack capable of managing rapid changes in demand for performance and financial optimization?
Reliability: Is your stack performing at or above agreed-to SLAs?

Jessica Liu

Senior Analyst – Forrester

Jessie serves B2C marketing professionals with a focus on the strategies and technologies that marketers use to win, serve, and retain customers in a rapidly changing marketing landscape. Her research spans marketing operations and marketing resource management, in addition to personalization and the disparate solutions delivering marketing personalization. For six years prior, Jessie covered social media — specifically, how brands use social media for consumer insights and marketing/advertising. She also evaluated social technologies, including social listening platforms, social media management solutions, social adtech, and social suites.

Brian Stavis

Global Category Lead, Advertising & Marketing Technology – AWS Marketplace

Brian has spent the majority of his career working in business development and partnerships across the advertising and marketing technology sector. In his current role, Brian is responsible for helping market-leading solutions launch their products and services on AWS Marketplace. He develops partnerships with top advertising and marketing providers and helps drive go-to-market, co-sell and innovation with each partner.

David Wells

Media & Advertising Vertical Lead – Snowflake Marketplace

David leads the Media & Advertising Vertical on the Snowflake Marketplace. He is a data and identity executive with over 15 years of success in data strategy, data sales, and global management of partnerships across agency holding companies, programmatic platforms, and third-party data providers. He has an M.F.A in Filmmaking from the American Film Institute. B.A. In English/Philosophy from Santa Clara University.

Matt Mobley

President of CRM – Zeta Global

Matthew is President of CRM at Zeta Global, leading the company’s CRM technology strategy team and advising customers on how best to leverage technology to meet their business goals. Matt has more than 26 years of experience in general technology and over 22 years of experience specifically in marketing and adverting technology, spanning the Americas and EMEA.