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About This Webinar
This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact. Ideal for marketing campaign managers and project leads, the session covers best practices for planning, executing, and measuring campaigns, with an emphasis on collaboration.

Join Mithila Bhadbhade, Senior Solutions Engineer at Wrike, and Anna Giacobbe, Manager of Marketing Operations at Genetec, as they share how to integrate key tools and methodologies, while ensuring your campaigns run smoothly and deliver measurable results.

Key Takeaways:
  • Strategic Planning & Goal Setting
  • Building a Collaborative Campaign Framework
  • Data-Driven Decision-Making & Campaign Optimization
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Mithila Bhadbhade
Senior Solutions Engineer, Wrike
As a seasoned Solutions Consultant with a strong engineering background, Mithila excels at fostering relationships and driving innovation. Passionate about customer success, she embraces change, promotes continuous learning, and delivers exceptional value. She enjoys developing business relationships, solving problems through technology, traveling, reading, music, and golf.
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Anna Giacobbe
Manager, Marketing Operations, Genetec
Equipped with an educational background in Communication Studies, Anna has spent the last 7 years working across various industries, all within Marketing. She kicked off her professional career coordinating marketing campaigns, dove into managing paid media campaigns across a number of channels, and finally found her true calling in Marketing Operations. She's a huge fan of creating and refining processes, helping keep others organized, and tinkering with platforms to see how she can make the most of their capabilities!
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