Webinar: Analyze Social Media & Consumer Behavior for the Greater Good by Third Door Media

About This Webinar

When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Now more than ever, staying on your toes with actionable consumer intelligence from continuous social listening is a must.

Learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system––consumers, farmers, and other interested parties––understand current online and social media interest in meat and related food systems.

In this session, we will cover:

How online data is used to understand human behaviors and industry trends
How an interactive dashboard necessitated a shift in data capture, analysis, and distribution
How has the automation of extracting key insights changed market research

Harvey Rañola

Global Head of Media Intelligence, NetBase Quid

Harvey has been developing and executing marketing and revenue operations strategies for more than 10 years. He also has a background in journalism and multimedia production, which has given him the opportunity to create content for media companies and brands like ESPN, Fox Sports and Taco Bell.

Nicole Olynk Widmar

Professor, Associate Head and Graduate Program Chair at Purdue University

Nicole Olynk Widmar is Associate Department Head, Graduate Program Chair, and Professor of Agricultural Economics; she also serves as director of the MS-MBA in Food and Agribusiness Management program. Her teaching, research and Extension activities focus on farm business management and production economics. Nicole strives to conduct applied research that informs decision-making on commercial agriculture operations. She is interested in applied work that links farm management with the biological components of on-farm production. Her work incorporates both the economic outcomes of a decision and the uncertainties or efficiencies that arise from the biological process underlying the production process.

In recent years, Nicole has developed a significant portfolio of work aimed at understanding consumers’ perceptions of livestock-derived food products.

Jinho Jung

Research Associate at Purdue University

Jinho Jung is a post-doctoral research associate at the Center for Food Demand Analysis and Sustainability (CFDAS) and the Department of Agricultural Economics at Purdue University. Prior to joining CFDAS he was a research fellow at Korea Rural Economic Institute. His research and extension service focus on strategic behaviors of food/agricultural firms and consumer behaviors. Jinho has been endeavoring to investigate impacts of firms’ strategic behaviors on firms’ management decisions and overall market efficiency. His work incorporates market structure, product differentiation, and pricing strategies along the food supply chain.