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About This Webinar
Ever struggle with what to write, when to write it, and how often to write content on your website? Struggle no more, as you will learn how science can offer a quantifiable approach as well as help you develop content that matches what your audience is searching for.

You will learn:

  • What content is your audience really looking for
  • How much content do you need to write
  • How do you decide if you should publish, decommission or promote your website content
  • What is a content cluster, and how to build them

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Wayne Cichanski
Vice President Search & Site Experience, iQuanti
Wayne’s a creative and innovative thinker that enjoys problem-solving, driving digital acquisition through holistic search & site experience strategies.

For over 27 years, he has been a solutions executive guiding large enterprise brands to drive consistent progressive results within their digital transformation journey.
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