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About This Webinar
Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining, and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some.

Want to know how? Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion.

You’ll learn:

  • How to develop a brand’s top personas and ideal customer profiles (ICPs)
  • Key strategies to acquire and engage the right customers
  • Proven campaigns to retain and delight your audience
  • Cross-sell campaigns that’ll wow the socks off of your top accounts!

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Karen Naves
SVP Global Demand Gen, Tealium
Karen Naves is the SVP of Demand Generation at Tealium. She is a seasoned marketing executive with extensive experience developing and executing strategic, global integrated marketing programs for increased demand generation. Prior to Tealium, she held leadership roles at BlueJeans, Pentaho, CA and Sungard (FIS).
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