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About This Webinar
With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth.

However, with a data cloud, data can be activated, and AI and Machine Learning can be applied to power segmentation models, optimize marketing ROI, and forecast pipeline.

Join Snowflake’s Lourenco Mello and Julian Forero to discover how the data cloud is the foundation of your data-driven marketing strategy.

During this webinar, you’ll:
  • Learn best practices for how IT and Marketing must collaborate and build scalable solutions to deploy AI
  • See case studies on how current B2C and B2B clients are leveraging the Data Cloud to deploy AI to improve customer experiences and achieve greater return on marketing spend
  • Understand how Snowflake is used to integrate disparate marketing, customer, and operational data sources to build a customer 360-degree view
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Lourenco Mello
Product Marketing — Solutions, Snowflake
Lourenco Mello is a Product Marketer at Snowflake focused on solutions that help organizations deliver data-driven marketing with the Snowflake Data Cloud. Prior to Snowflake, Lourenco led the Microsoft Azure Infrastructure Field Marketing priorities at a global level and developed and scaled the Azure messaging and GTM for the Manufacturing industry. Lourenco holds an MBA from UCLA Anderson and a bachelor's degree from the University of Wisconsin - Madison.
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Julian Forero
Product Marketing — AI/ML, Snowflake
Julian Forero is a product marketer with experience in both high-growth startups and established enterprise software and infrastructure providers. Prior to Snowflake, Julian was part of Confluent during the fast-growth journey to IPO. He began his career at IBM where as a consultant, he advised large enterprises on their machine learning and analytics strategy. Julian holds an aerospace engineering undergraduate degree from Georgia Tech and an MBA from The University of Chicago. During his free time, Julian enjoys road biking around the San Francisco bay area.
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