About
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves the most relevant search results to its users. A large part of Google’s E-A-T can be objectively measured and improved upon using Topical Authority. So, if you want to rank better than your competitors on Google you need to understand the drivers of Topical Authority and how to improve on them.

Join iQuanti’s Ajay Rama and Kartik Shrivastava in this webinar to understand the framework and tactics used to build topical authority and win in Google’s E-A-T.

Key takeaways:

  • What is Topical Authority and what E-A-T factors are covered by it
  • Framework to ensure you are up to date on any topic, especially in a rapidly changing search environment

  • Craft a data-driven content and backlink strategy to build and maintain topical authority
  • How to monitor progress and take corrective actions to stay ahead of the competition

Presenters
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Kartik Shrivastava
Senior Product Manager, ALPS
Kartik specializes in understanding SEO marketers’ needs and translating them into product strategy, feature roadmap and working with engineering to drive implementation. He is responsible for Optimization features within ALPS. Kartik comes with 9 years of experience across SEO, Social Media Marketing, Sales and Product Development.
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Ajay Rama
Senior Vice President, Products, iQuanti
As head of products, Ajay Rama is responsible for iQuanti's product & platform strategy, road-map and execution. Ajay has over 20 years of experience in Marketing Analytics, Data Science and Data warehousing.
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