Webinar: Maximizing ROAS Through Reduced Latency and Silo Removal

About This Webinar

A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started?

Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly. They will dive into a case study where Digital Virgo deployed this new stack during the 2022 FIFA World Cup, its impact, and why.

Key takeaways from this session:

The monetary impact of data latency on your marketing budget’s bottom line.
The advantages of a first-party data pipeline delivered in the Data Cloud.
How increased visibility into your customer base can drive your campaign decisions (and reactions).

David Wells

Industry Principal, Media, Entertainment & Advertising at Snowflake

David is a data and identity executive with over 15 years of success in data strategy, data sales, and global management of partnerships across agency holding companies, programmatic platforms and publishers.

Anthony Gianastasio

Head of Analytics at Digital Virgo

Anthony started with a Master degree at Grenoble Management School in Marketing and is passionate about technology.

In 2011, he joined Digital Virgo and got a lot of different marketing positions before building the Analytics department. With his team, he deployed a global analytics stack across 50 countries and 5000 web properties, first on Google Analytics 360 and then, on Snowplow BDP. Now, we are a global Data/Analytics team and we are working with FIvetran, Looker, Snowflake, DBT and Snowplow to keep on with our mission to democratize and leverage data and make it available in self service across all the organization.

Jordan Peck

Principal Data Strategist at Snowplow

Jordan has been working in data, digital analytics and digital marketing for over 10 years.

Prior to joining Snowplow he worked with clients of all shapes and sizes across some of the biggest digital marketing agencies in the North of England, was a web analytics consultant, headed up a data team, and was also a Snowplow user out in the wild. He's seen data and analytics set ups of every description, and now uses this experience to help Snowplow's customers with the most interesting use cases and most complex setups get the most value from Snowplow possible, and strategize what their data journey looks like into the future.

Mike Maloney

Chief Data Officer, Field, North America at Snowplow

Mike Maloney has a long history of building innovative data assets and products in the areas of data architecture, governance, cloud and data science. With more than 20 years of industry experience in Fortune 100 companies, Mike and his team work to give customers exactly what they need in the simplest, most elegant solution possible.

Prior to joining Snowplow, Mike held executive IT, analytics and operational positions at several Fortune 500 companies. When not working, he spends his time with his family, coaching, serving on boards, and teaching writing at the University of New Hampshire.