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About This Webinar
In the age of data privacy regulations and increasing consumer concerns, brands need to find ways to use first-party data while protecting consumer rights.

Join us for a deep dive into the power of first-party data and how to use it in a privacy-first manner. Our expert panel will discuss the latest trends, tools, and strategies for harnessing the power of first-party data to deliver personalized experiences that build trust with consumers. We'll explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.

Key takeaways:

  • The importance of transparency and consent in collecting and using consumer data.
  • Best practices for securing and protecting first-party data.
  • Strategies for delivering personalized experiences that build trust with consumers.
  • The role of emerging technologies in first-party data collection and usage.
  • The impact of data privacy regulations on first-party data usage and consumer trust.

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Zack Meszaros
Principal Solutions Engineer, OneTrust
Zack Meszaros serves as a Principal Solutions Engineer at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes so that all companies can collaborate seamlessly and put trust at the center of their operations and culture. In his role, Zack supports OneTrust Consent & Preference Management, where he advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Zack earned a Bachelor of Business Administration (BBA) in Management Information Systems from San Diego State University and holds CIPP/US, CIPP/E, CIPM, and FIP certifications.
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