Webinar: Secrets of a Marketing Champ: 3 Ways to Prove Your Value by Third Door Media

About This Webinar

Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. This starts with looking at your data, seeing what campaigns are driving sales, and cutting those that aren't. But with multiple brands and disconnects between marketing and sales, this is harder than it sounds.

This session will cover how to automate a single source of truth for your reporting.

We will share tips on:

Streamlining marketing and sales tools to house ROI data in one place
Implementing attribution reporting to see which campaigns actually worked
Using insights from Artificial Intelligence to further optimize ROI

Sam Evans

VP of Sales & Marketing Operations at Forbes

Samantha Evans is the Vice President of Sales & Marketing Operations at Forbes. In her role, she leads teams that focus on building and enhancing both the marketing and sales foundation, she oversees demand generation, which helps build additional revenue opportunity across sales, and recently has begun to oversee audience development, a team who focuses on driving attendance at ForbesLive events. She brings a strong background in technology and operations and has a proven track record of exceeding goals and driving Marketing Influenced Revenue.

Emily Nour

Senior Solutions Engineer at Salesforce

Emily Nour is a Senior Solutions Engineer at Salesforce, focusing on Marketing Cloud Account Engagement (Pardot). She serves as a technical product expert for both internal employees and customers and focuses her time on matching business challenges with the correct Salesforce solutions in order to ensure success. Before her role as a Solutions Engineer, Emily spent several years in customer success, providing adoption and best practice sessions for Salesforce’s Premier customers. Emily holds a BA in Marketing from the University of Notre Dame.

Kyra Meyer-Johanson

Senior Manager, Product Marketing at Salesforce

Kyra Meyer-Johanson is a Sr Manager, Product Marketing at Salesforce. In her role, she drives product positioning and solution messaging for Salesforce’s B2B Marketing offerings. She brings a strong background in technology and business, and has a proven track record of bringing solutions to market that help SaaS companies accelerate growth. She is passionate about combining coaching, leadership, and marketing to improve the way organizations communicate and thrive. Kyra holds a double BA from UC Berkeley with a concentration in Engineering Leadership.