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About This Webinar
Social-first brands are repositioning social media at the core of the entire brand and customer experience. Deloitte Digital research reveals that these leading organizations achieved an average revenue increase of 10.2% as a direct result of their social strategies.

Join Kenny Gold, US Head of Social, Content, and Influencer at Deloitte Digital and Christina Kavalauskas, US Group Strategy Director, Social Innovation and Operations at Deloitte Digital, for a webinar examining the State of Social Media today and learn how social business transformation leaders are harnessing a new foundation for growth through:

  • Share of Culture: A new approach to social communities
  • Co-Creation: The power of creator partnership
  • Discoverability: The future of search – and commerce – is social

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Christina Kavalauskas
Senior Manager US Group Strategy Director, Social Innovation and Operations at Deloitte Digital
Prior to her time at Deloitte Digital, Christina worked on the platform side, building creative strategy practices at both TikTok and Snap. While at TikTok, she led creative agency platform adoption focused on TikTok-first creative thinking. She's helped clients like Pivotal Ventures, Ad Council, Chipotle, Taco Bell, and P&G break through on social in innovative ways. Christina spent the last six years on the social platform side, at TikTok and Snapchat focusing on creative strategy development and ecommerce. She has led Cannes and Clio award-winning campaigns and enjoys hypothesizing where digital will take us next.
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Erin Moldovan
Associate Strategy Director; Social, Digital, Creator at Deloitte Digital
Erin has spent 7+ years focusing on action oriented and community focused work in a digital first way. She has a keen interest in using social media as both a qualitative and quantitative data source to better creative thinking.
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