Webinar: Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automation by Third Door Media

About This Webinar

In today's digital era, content plays a critical role in the relationship between consumers and brands. Successfully driving purchasing decisions and achieving loyalty requires brands to deliver effective content at higher rates than ever. While Gen AI has helped fuel content output, more isn’t always better. Companies need to shift their focus from volume to relevance and customer-centricity to stay ahead.

Join Deloitte Digital and Adobe to explore the Content [R]evolution, and discover how businesses can adapt swiftly to these changes through a holistic approach to content innovation, automation and optimization. This webinar will delve into the strategic approach and technology required to produce impactful, personalized content at scale.

How to leverage GenAI and automation from the Adobe suite to boost content efficiency and personalization.
Strategies to address shifts in consumer behavior and industry trends.
Importance of data privacy and ethical content production.

Jenny Kelly

Head of Content, Deloitte Digital

As the Head of Content for Deloitte Digital, Jenny brings a passion for creating compelling content that connects audiences with brands. With over 15 years of experience, Jenny has a proven track record of delivering high-quality, impactful content that resonates with audiences and drives business objectives. She works with brands on everything from marketing strategy to content creation, production at a global scale, and how to transform content lifecycles using Automation/AI/GenAI.

Beth Adams

Managing Director, Deloitte Digital

Beth is an experienced digital marketing executive who helps Deloitte Digital's largest clients transform their brand and customer experience through data, content and technology. As the Generative AI global lead for the Deloitte Digital Adobe Alliance, Beth also advises clients on how to leverage the growing set of GenAI capabilities within Adobe's portfolio to drive measurable impact for their business and consumers.

Robert Haws

Senior Product Marketing Manager, Adobe

Robert has spent more than a decade working in various product marketing and content strategy roles and currently heads up Adobe’s product marketing efforts focused on Content Supply Chain. Prior to Adobe, he worked at Partners In Leadership, where he held roles as Executive Consultant and Senior Analyst of Marketing Communications. Robert holds an MBA with a marketing emphasis and a BS in Economics, both from Brigham Young University.