To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
If your brand lacks a pristine golden record for each customer, join Redpoint's John Nash, Chief Marketing and Strategy Officer and Beth Scagnoli, Vice President of Product Management, as they discuss the best steps to get started, as well as:
- Different types of data enrichment, including behavioral, demographic, and geographic
- ‘Golden record’ use cases to drive consumer engagement and ROI
- Streamlining your technology stack and rationalizing competing technologies
- Privacy and data clean room considerations