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About This Webinar
Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change?

Migrating platforms can unlock powerful new capabilities and give you a competitive edge. However, it can also be a complex undertaking. This webinar will help you navigate this decision and ensure a smooth transition that unlocks new potential, instead of settling for a “minimum viable product.”

We'll dive into:

  • The key reasons businesses switch platforms and the potential benefits.
  • Crucial considerations to assess if migration is necessary.
  • Common pitfalls to avoid and best practices for a smooth transition.
  • A real-world case study of a company's successful migration from Unica to SAS CI360.


Don't waste resources on an outdated platform. Join this webinar and gain the knowledge to make an informed decision about your marketing automation future.
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Julian Lee
Group CTO, Digital Alchemy
Julian has built his experience and strong reputation over 20 years as a marketing database specialist. Our head boffin is happiest when developing breakthrough solutions in response to fresh new challenges: whether they involve data, database design, enabling marketing through technology or any of the other myriad technical ‘curve balls’ we regularly throw at him.
After cutting his teeth on computing and maths studies at University of Technology Sydney, he extended his skills working for Multinet, Clemenger Proximity and Acxiom. Many consider Julian to be DA’s best kept secret – he’s certainly our quiet achiever!
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