The 40% Shift: How AI is Radically Reshaping Marketing Budgets

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies.

In fact, it’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated - if it hasn’t already.

The question is - how should marketing leaders adapt?

Join us for a practical deep-dive into the financial and organizational implications of AI in marketing (B2C & B2B). Drawing from global research and trends, we'll examine how marketing leaders are restructuring their marketing operations, reallocating budgets, and reskilling teams to capitalize on AI's potential, while managing risks.

Attendees will also receive an AI Impact Assessment Template and Budget Reallocation Framework

Key Topics:

Budget Impact Analysis
We’ll explore the marketing budget line items facing the greatest AI disruption, including creative production (30-40% reduction potential), asset management (25-35% savings), and localization (40-60% efficiency gains).

Resource Reallocation Framework
What strategic models for redistributing freed-up budgets across emerging priorities make the most sense, including AI technology investment, data infrastructure, and team development.

Team Structure Evolution
How is AI transforming traditional marketing roles, with 40% of positions requiring significant reskilling and 15% facing complete transformation.

Implementation Roadmap
Why this practical three-phase approach to AI integration, from initial pilot programs through full digital transformation, with clear milestones and success metrics, could be the best path to follow.

This session will be of particular value to medium and large businesses.