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About This Webinar
Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots, and other technologies to automate outreach and handle high volumes of contacts.

Unfortunately, a lot of these once-innovative solutions are falling short as needs evolve, and customer expectations mature. What you need is a paradigm shift—a strategic step-change that gives your team the power to engage all your leads and customers in natural, human-like conversations not only while they’re on your site but after they close the window, too. The scripted bot is dead; welcome to the AI-powered revolution!

This webinar examines old and new models of automating conversations with customers to drive revenue. Topics include:

  • Why today's buyers are over the chatbot experience
  • What's new and next in the world of Conversation Automation for Marketing and Sales
  • How to create a seamless, scalable, multichannel customer experience with your existing team that drives real revenue opportunities


Join David Greenberg, CMO at Conversica, as he discusses the future of Conversation Automation, what it means for businesses, and why customers crave personalized attention at scale.
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Mark Jancola
Chief Development Officer, Conversica
Dedicated to the success of customers and partners, Mark Jancola is applying almost three decades of engineering, product, and business leadership in extending Conversica’s offerings, architecture, innovation, and operations. Most recently, Mark was head of global R&D at Apptio Inc, the leader in technology business management solutions. Over a ten year period, Mark built the team, the products, and the operations necessary for Apptio to go from startup to one of the fastest growing, successful enterprise software companies in history. Previously, Mark was VP of Engineering at HP Software, overseeing worldwide R&D activities in the Business Service Automation division (700+ engineers). Prior to HP, Mark held engineering leadership roles at Opsware, Midstream Technologies, Cisco Systems, and Active Voice Corp. Mark holds an MBA and BSEE from the University of Washington. He is a regular guest lecturer at the UW, a member of the Industry Advisory Board for the UW College of Electrical and Computer Engineering (ECE), and a speaker at industry / technical conferences.
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