Webinar: Unlocking Customer Lifetime Value: Data Strategies and Technologies by Third Door Media

About This Webinar

Harnessing Customer Lifetime Value (CLV) will revolutionize your business strategy. Today, cutting-edge strategies and technologies are transforming how marketers capture, analyze and leverage data to enhance CLV.

Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends. We will also delve into strategic data capture, the pivotal roles of Snowflake, Hakkoda and Zeta, and the critical importance of data shares and AI in shaping future-focused strategies.

Effective Data Capture: Planning to collect the right data for enhancing CLV.
Technology Enablement: Utilizing technologies to drive higher CLV and better results.
Strategic Planning with AI and Data Shares: Leveraging AI to inform forward-looking strategies and cut through data noise.
Visibility and Influence: Empowering marketing through visibility and predictive value metrics.
Integration and Inclusion: Breaking down silos and activating data in real-time.

Bill Sears

GVP Solution Strategy, Zeta GLobal

Bill has led Product Development, Client Service, Product Marketing, Vertical Strategy, Partnership Development, and Sales Enablement Teams, providing Marketing Transformation via solution design. Bill brings broad market experience as an applied leader in marketing technology, consumer analytics, shopper marketing, digital marketing, and market research, having delivered results and led on-site teams at more than 20 global brands.Technology has been a second career for Bill, designing applications on the Liquid Data platform at IRI, pioneering DMP at [x+1], growing AI within the Rocket Fuel DSP, and today helping clients apply the power of Zeta’s ZMP platform.

Roman Gun

VP, Product, Zeta Global

Roman is a paragon of innovation and dynamic leadership, transforming visionary ideas into reality. He has tackled everything from crowdfunding infused with social impact to the creation of a range of apps in healthcare, publishing and entertainment. At Fevo, as Chief Product Officer, Roman drove the company's transactional volume from the ground up to over $500 million. Now at Zeta, Roman is breaking new ground with ZOE, a cutting-edge Generative AI platform that offers marketers revolutionary AI-driven insights, content creation, and strategy optimization, alongside the innovative capability to develop their own AI assistants.

Jim Warner

Field CTO for Advertising and Media, Snowflake

Jim has over 20 years of experience building large-scale systems at companies like Amazon and Oracle and as head of engineering at four venture-funded startups. Previous to Snowflake, he was co-founder and CTO of Upwave, an ad measurement platform measuring brand lift and reach across digital, CTV, and linear TV. Jim is also an inventor with over 20 issued U.S. patents as well as an author of seven peer-reviewed papers. He earned his B.S. in Computer Science and Applied Math from Johns Hopkins University, graduating with university and departmental honors.

Patrick Patel

Software Engineer, Hakkoda

Patrick is a full stack software engineer with Hakkoda focused on AI development. He is a builder and a problem solver who tackles challenges head on with first principles thinking. With a variety of technology ventures in his background, Patrick's superpower is his ability to communicate effectively and help his clients implement complex projects that deliver real business value at the forefront of generative AI.