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About This Webinar
Maximize marketing spend and optimize best practices with one email service provider.

Marketers are being asked to do more with the resources already available to them while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Consolidating multiple email service provider (ESP) contracts and entrusting your email marketing to one reliable and scalable platform.

During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.

Join Brett Bothe from Salesforce and Julie Cooner from Hertz to learn why consolidation is the key to simultaneously improving your bottom line and achieving marketing results.
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Julie Cooner
Senior Director, CRM Platforms at Hertz
Julie Cooner is the Senior Director of CRM Platforms at Hertz. Her background in human behavior and marketing combined with her software engineering knowledge equips her to tackle transformation projects and build teams with new skill sets. Julie strives to drive cost savings, increase revenue, and enhance the customer experience for the brand.
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Brett Bothe
Senior Product Marketing Manager at Salesforce
Brett Bothe is a Senior Product Marketing Manager for Salesforce Marketing Cloud Engagement. With a background in traditional advertising, Brett is passionate about combining the art of marketing with the science of marketing technology to build impactful customer experiences
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