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About This Webinar
Consumers increasingly demand relevant, personalized, real-time communications from the brands they engage with. At the same time, marketers are grappling with an explosion of data—often living in siloes—that prevents them from getting an accurate, comprehensive, and actionable understanding of their customers. In fact, a recent survey of ESP buyers highlighted “lack of consolidated customer data” as the #1 challenge in email marketing. And especially as the lines between CDPs and ESPs get fuzzier, many brands struggle to devise an effective email data strategy—and understand how (or if) their email platform can support it.

Join us on Thursday, April 3 for an exclusive webinar where we’ll explore everything you need to know to execute a data-driven email strategy, from the backend to the inbox. Plus, we’ll have live Q&A so you can pick the brains of our expert speakers.

You’ll come away with:

  • Insights and trends on why brands are increasingly prioritizing data in their email strategy

  • 4 steps to building an effective data strategy

  • What to look for in an ESP to support your strategy

  • Examples of how effective data activation can enhance your ability to segment, trigger, and personalize your emails for stronger conversion and loyalty

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Kevin Shectman
Director, Product Marketing, Braze
Kevin Shectman is Director of Product Marketing at Braze, the modern ESP and comprehensive customer engagement platform. He’s spent the last ten years helping marketing and technology leaders unpack the latest trends, create winning strategies, and deliver more relevant, engaging experiences across email and other digital channels.
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Chris Marriott
President & Founder, Email Connect
Chris Marriott is the President & Founder of Email Connect, a consultancy that for the last 12 years has focused exclusively on guiding brands through the ESP and CDP vendor selection process. A 25-year veteran of digital marketing, including well over a decade in email marketing, Chris is a recognized expert in the martech vendor landscape and vendor evaluation process.
Prior to founding Email Connect, Chris served as a tenured executive at Acxiom, building and leading its Global Digital and Email Agency Services team into one of the industry’s top agency services providers.
Additionally, he is a regular speaker and columnist on the changing martech landscape and the RFP process, and is an adviser to several emerging marketing technology companies including AudiencePoint and Shotzr. He holds a BA from Dartmouth College.
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