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About
Join Twilio and Google for a live discussion on the transformative potential of Rich Communication Services (RCS) in business messaging. This webinar will explore how RCS is set to revolutionize consumer engagement with brands by providing a more interactive, engaging, and trusted communication experience. Industry leaders will address key topics such as the awareness and adoption of RCS features, the standout features that make RCS a game-changer to your messaging protocol, and the challenges businesses might face.

Additionally, the discussion will cover the unique advantages of RCS branded messaging, including adding branded elements to messaging, verified sender IDs, and how Twilio is supporting RCS upgrades, all within your existing API setup!

In this webinar, you’ll learn:

- How RCS will change consumer engagement with brands and enhance customer experiences and trust.

- The key features of RCS that make it a vital tool for businesses, and the branding features it offers.

- Strategies for integrating RCS into existing communication plans and measuring the ROI of RCS campaigns.
When?
Thursday, September 19, 2024 · 1:00 p.m.
Eastern Time (US & Canada)
Duration: 1 hour
Price
Free
Language
English
Who can attend
Anyone with the event link can attend
Dial-in available? (listen only)
Not available.

Hosted By Twilio
Featured Presenters
  • Webinar hosting presenter

    Catie Kolander

    Principal Product Marketing Manager | Twilio
    Catie Kolander is a Principal Product Marketing Manager at Twilio, where she leads the marketing efforts for RCS on the Twilio Verify API. With a deep understanding of RCS technology, she designs and implements strategic marketing initiatives that...
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  • Webinar hosting presenter

    Otavio Dalarossa

    Director of Product Management | Twilio
    Otavio Dalarossa serves as the Director of Product Management at Twilio, directing the development and strategy of RCS products. His role involves overseeing the product life cycle, from conceptualization to deployment, ensuring that Twilio's RCS...
    Full Profile
  • Webinar hosting presenter

    Chris Cadotte

    Senior Director of Partnerships & Alliances, Communications | Twilio
    Chris Cadotte is the Senior Director of Partnerships & Alliances in Communications at Twilio, where he specializes in forging and managing strategic partnerships focused on RCS. His work involves collaborating with industry leaders to expand...
    Full Profile
  • Webinar hosting presenter

    Stephen Brough

    Global Head of RCS Business Messaging | Google
    Stephen Brough is the Global Head of RCS Business Messaging at Google. He is responsible for leading the global go-to-market strategies for RCS business messaging, ensuring the successful rollout and adoption of RCS solutions worldwide. Stephen's...
    Full Profile