In this episode of our "Innovative Weather Marketing" series, we are honoured to be joined by one of our historical customers, PEPSICO, that will introduce their decision-taking process based on weather-sensitivity for best sales opportunities.
We are looking forward to your attendance and participation in understanding how the PEPSICO Marketing Department takes advantage of Weathernews insights.
This webinar is part of a series of webinars based on WNI’s innovative weather marketing and intelligence that will enable fact-finding and optimized planning for your demand planning, supply-chain management, sales, and marketing process.
Please save the date of 26th November at 03:00 PM CET and make sure to join the discussion!
Agenda
Opening words
About WNI’s technology and services
Weather-sensitivity at the heart of season launch
Valuable results of the Weathernews / PEPSICO partnership
Open discussion & Closing remarks
Presenters
Olivier Hullot
Shopper Insights & Analytics Manager Nutrition & Beverages at Pepsico
Master of Econometrics, data analysis, and time-series @University Paris Nanterre
International Client Business Partner @ Nielsen
Directeur Consumer Research @Nielsen
Pierre Chantry
Senior Operational Leader for Retail/FMCG at Weathernews France
PHD in Oceanography & Meteorology at Universitée Pierre & Marie Curie (Paris) in 1995.
Consultant from 1995 to 2002 at Altran Tech
Weathernews France since 2003
Desiree Taferner (Moderator)
Sales & Business Development Manager, WNI
Specialist FMCG business optimization caring for Europe.
Hiro Ogata
Global Market Leader, WNI
Marketing and Operation Executive for EU Energy and Retail/FMCG market in Weathernews Paris Center.