Changing the Menu: What Digital Menus Mean for Your Operation

Rajat Deva has been working in financial technology and payments space for eight years, with roles spanning product development, sales enablement, corporate strategy and product marketing at Visa, Brex, and now Square. Currently a Sr. Product Marketing Manager on the Square for Restaurants team, Rajat is focused on building and scaling technology products focused on improving the lives of restaurants in both the US and abroad, including Point of Sale, Kitchen Display, and Online Store products.

Naama Tamir was born and raised in the city of Rehovot in Israel and moved to NY in 2000 after her mandatory IDF service. Naama studied Philosophy and Psychology at Hunter college while moonlighting in the hospitality industry. In 2011 along with her bother-partner Assaf Tamir, they opened Lighthouse restaurant in South Williamsburg Brooklyn.

Naama is a producer for the Umami Food and Art Festival, chair of sustainability practices and green initiatives for BaBar (bar & restaurant alliance), and Founder to the No Free Lunch sustainability platform Institute of Public Knowledge at NYU. Naama also is a guest speaker at the Institute of Culinary Education, NYU, and The New School as well as a Fair Kitchens leader which is a global movement of chefs supporting chefs to improve the kitchen culture.

Christopher Pastena has worked in the restaurant industry for over 35 years. Pastena is the owner/operator of the wildly successful Calavera, Chop Bar & Tribune Tavern in Oakland, CA. All have received national acclaim for its food, cocktails, wine on tap system, and décor. Prior to opening Chop Bar, Pastena opened Coda, a Jazz supper club in San Francisco. He was also the executive chef and managing partner of the renowned Bruno’s in the Mission District of San Francisco in the early 2000’s, voted a “Top 100 Live Music Venue in the World.” Pastena has continually worked as a restaurant consultant. His unique talents give him the ability to understand front of the house, back of the house, and the financial aspects of running a restaurant. He has used these skills to help many restaurant entrepreneurs open successful restaurants; in addition to helping many others to revitalize their struggling enterprises by evaluating and fixing their operations.

Abbey Lewis is the VP of Content Strategy at Winsight LLC. In this role, Abbey oversees the editorial and content team across all of the industries Winsight serves: convenience, grocery, restaurant and the noncommercial foodservice industry. Prior to her current position, Abbey was the Content Director at FoodService Director magazine, Editor In Chief of Convenience Store Products magazine, and a contributing editor to CSP. Her first job after graduating from the University of Illinois, Urbana-Champaign, was with Packaging World magazine when she spent the first eight years of her career. She lives in Oak Park, IL, where she spends all her free time with her husband and three children.

Square, Inc. (NYSE: SQ) revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Today, we build tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in-person, manage their business, and access financing. And individuals use Cash App to spend, send, store, and invest money. Square has offices in the United States, Canada, Japan, Australia, Ireland, Spain, and the UK.