Localized Marketing Benchmark Report for Restaurant Marketers
Is your restaurant a leader in localized marketing? The 3rd
Annual Localized Marketing Benchmark Report was released
in April. With over 100+ restaurants audited, SOCi’s Regional
Vice President of Sales, Tara Thomas, is giving the inside
scoop on the localized marketing benchmarks for restaurants.
Join us Thursday, June 10th to find out what the average
benchmark is for search & social marketing in the restaurant
industry. Due to ever shifting consumer usage trends and
local business dynamics, we applied a different scoring
construct to the 2021 Localized Marketing Benchmark
Report.
What is The Localized Marketing Benchmark Report?
The 3rd annual Localized Marketing Benchmark Report
(LMBR) is a collaborative research project conducted by
Localogy, the leading global association helping marketers
and agencies realize the full potential in localized marketing,
and SOCi, Inc., the all-in-one platform for multi-location
businesses to successfully deploy & scale their localized
marketing program.
The research examines how top multi-location brands
perform in the most influential digital channels, including:
- Localized social marketing
- Localized search marketing
- And introducing the maturity model, which maps the scores
achieved by companies and categories to a lifecycle stage
Sales. She has nearly 20 years of experience in digital
marketing, and has a proven track record of helping
enterprise brand leaders transform their digital and social
strategies by leveraging ROI modeling and performance
tactics. Prior to SOCi, Tara held various executive roles
leading sales teams in agencies, tech start-ups, and for public
companies. Tara’s passion for a customer-first approach and
intuition in the ever-evolving landscape lend to her ability to
create optimal strategies and success in running sales efforts.
