The 10 things you need to build trust with grocery shoppers

For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies and trade associations worldwide. Known as The Supermarket Guru® Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.

As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. For twenty plus years Phil has served as food trends editor and correspondent for NBC News’ Today show, reporting on consumer trends and showcasing new products, as well as regular appearances on ABC’s The View, FOX Business, Dr. Oz, The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX, as well as on local television morning and news programs throughout the country. For almost two decades, he hosted the syndicated show Shopping Smart on the WOR Radio Network and now hosts the weekly podcasts Lost in the Supermarket and the U.S. Farmers & Ranchers Alliance Farm, Food, Facts available on all podcast platforms.

Phil Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. SupermarketGuru.com offers original video and editorial content on food and retail trends, food and beverage product ratings, analysis of trends in food marketing and retail, and features health advice, nutrition news and many other resources to empower both the food industry and consumers.

Phil is the founder and editor of The Lempert Report and SupermarketGuru.com and the founder and CEO of the Retail Dietitians Business Alliance. He has been profiled and interviewed by scores of publications including USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age, and is interviewed by hundreds of publications each year. He is also a columnist for Forbes.com.

Phil has served on the Executive Committee of Michelle Obama's Chefs Move to School program. He also serves on numerous other boards including: U.S. Farmers & Ranchers Alliance Honor the Harvest, Sial Innovation Jury, Seminis, Ingenuity and Betterer Foods Advisory Boards.

Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival. He is currently working on his next book which will be published by John Wiley & Son: Disrupting the Food Business: Silicon Valley Culture and the Food Business.

Phil Lempert graduated from Drexel University with degrees in Marketing and Retail Management and did his Post-Graduate studies at Pratt Institute. As a teenager he worked at McDonald’s and Howard Johnson’s before joining his family’s food brokerage firm after graduating from Drexel. Lempert then founded Lempert Advertising, a full-service, award-winning advertising agency that specialized in food and retail branding, marketing and public relations where he served as CEO and Creative Director.

A resident of California, Lempert’s roots are in the Belleville, New Jersey dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru®.

Philip Lempert has gained wide acclaim for his marketing savvy and broad experience. A distinguished speaker, he has addressed over 600,000 people over the past ten years, and is a respected analyst with an uncanny ability to identify and explain trends to both industry and consumers in a thought provoking and entertaining manner.

Robert Levy is the Founder and President of market research firm BrandSpark International Inc. and of Best New Product Awards Inc., a marketing services firm that has developed leading consumer-endorsed credential and awards programs. Robert is a consumer insights expert with over 25 years in the industry, who is passionate about helping brands better understand their consumers. Robert has seen that insights are the foundation of brand trust and successful innovation and believes that great research gets to the heart of how consumers think, why they act the way they do, and what clients need to do about it.

As part of Best New Product Awards Inc., the BrandSpark Most Trusted Awards program, now in its 10th year in the USA and Canada and its first year in the UK, identifies the trust levels of consumers and resilience of brands across thousands of categories, including CPG, Retail, and Services. The Best New Product Awards program is in its 21st year and awards those new product innovations most valued by consumers. ShopperArmy.com is an online community platform which has grown to over 110,000 American shoppers and over 180,000 Canadian shoppers and supports clients with the highest quality incentivized ratings and reviews and other digital shelf needs.

Prior to founding BrandSpark in 2001, Robert Levy was VP of Branding for Cara Operations, Canada’s largest multi brand restaurant company, ran a business and legal advisory practice in Geneva and Prague, and also practiced law in Toronto.

Heather Lalley is the editor in chief of Winsight Grocery Business, overseeing a team of editors and a web producer to write, report and publish breaking news, features, trend stories and industry analysis. She spent six years as an editor with sister publication Restaurant Business, covering many facets of the restaurant industry.

Before joining Winsight, Heather spent nearly a decade as a reporter for the daily newspaper in Spokane, Washington. She is the author of "The Chicago Homegrown Cookbook." She holds a journalism degree from Northwestern University and is a graduate of the two-year baking and pastry program at Washburne Culinary Institute in Chicago.

She is the mother of two children and rarely passes up a chance to eat tater tots.