The Secrets of a Red-Carpet Menu Rollout

About This Webinar

This webinar is sponsored by our partner Impossible Foods.

So you’re ready to shake things up and plan to add new items to your menu. This is a big deal! Rolling out a new dish—let alone a new offering like an Impossible™ menu item—is an incredible opportunity to attract new customers, make a splash, and grow revenue. How do you leverage this launch as a buzz worthy moment for your business? In this session, we go inside a gold standard menu launch with Rubio’s Coastal Grill who recently debuted multiple Impossible menu additions to kickstart 2021. From successful culinary ideation to an extensive promotional plan that covered everything from delivery platform integration, to in-store marketing, tune in to learn the secrets of their red-carpet menu rollout.

Who can view: Everyone

Webinar Price: Free

Featured Presenters

Terry Splane

Head of Foodservice Marketing

Terry Splane is head of Foodservice Marketing at Impossible Foods, leading all support functions associated with channel and brand management. Terry joined Impossible Foods in 2018 to expand the company’s presence and growth in the Foodservice industry. Since joining, Terry has been focused on elevating brand awareness, implementing performance based marketing, developing value added growth platforms and successfully collaborating with partners to support launch and annual growth strategies.

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Justin Mosel

Culinary, Director at Rubio's Restaurants, Inc

Justin was born and raised in San Diego California, and has been working in the Food and Beverage industry for seventeen years. He worked in restaurants throughout San Diego county for ten years before pursuing a degree in Food Science & Nutrition. He’s currently responsible for menu development and product innovation at Rubio’s Innovation Center where he’s served for nearly fourteen years. Justin spends his free time cooking for friends and family, playing golf, skateboarding and in the Pacific Ocean; surfing and swimming throughout North County San Diego.

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Jennifer Scheer

Marketing Director at Rubio's Restaurants, Inc

Jen Scheer has been working in the restaurant industry for twenty years all within the QSR and Fast-casual space. She currently works in conjunction with the culinary team on menu development and is responsible for the rollout of all merchandising related to Rubio’s limited time offers. Jen spends her free time chasing twin toddlers, riding her electric bike and cooking.

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Patricia Cobe, Moderator

Senior Editor, Restaurant Business

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Hosted By

Winsight

Winsight delivers connections and intelligence to four of the fastest-growing verticals—convenience retailing, grocery businesses, restaurants and noncommercial foodservice—through broad and cutting-edge platforms. No company is better positioned to meet the food industry’s needs than Winsight.

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