Think + Drink Virtual 2022

Whether she’s explaining the impact of climate change to a room full of coffee roasters, or coffee genetics to a hedge fund trader, or coffee brewing to her mom, the intersection of coffee, science, and communication is Hanna's passion. She is the author of over 50 magazine articles on coffee, and of the book Left Coast Roast. In her role as director of strategy and communications with WCR, she works closely with organizations across the coffee value stream to think about how to strategically align and communicate long-term sustainability investments. She is based in Portland, Oregon.

Tania Humphrey is the Director of Research & Development (R&D) of World Coffee Research and oversees WCR’s research portfolio. She is passionate about innovation in agriculture and combines a business approach with a strong understanding of science to achieve real-world impact. Tania holds a Ph.D. in Plant Science from the University of Queensland, Australia, and, in her early career, she held research positions at both the University of Toronto and Agriculture & Agri-Food Canada. Prior to WCR, Tania served as the Vice President of R&D at Vineland Research and Innovation Centre in Canada where she led a team of scientists, engineers, and technical staff in plant variety development, biocontrol, and automation technologies for a wide variety of crops, including tree crops like apples and peaches, and others such as greenhouse vegetables, sweet potatoes, and roses.

James McLaughlin is the vice-chair of WCR's board of directors and CEO/President of Intelligentsia Coffee, a company that pioneered the ideals of exceptional quality, transparency, and innovation in the coffee industry. Before becoming CEO in 2014, McLaughlin served as the company’s Chief Operating Officer and Director of Green Coffee, Quality Control and Roasting.

Salvador Urrutia Loucel is the Latin America director for World Coffee Research, providing coordination and oversight of all activities in the region. In his 34 years of professional work, nearly 20 years have been in the cultivation of coffee. He has worked as a technician, as general manager in a local coffee company, and at the research institution PROCAFE. From 1999 to 2004, he was the Minister of Agriculture and Livestock of El Salvador, where he supported the coffee sector with economic and production-focused programs and provided support to coffee institutions in El Salvador and across Central America. He lives in Santa Ana, El Salvador.

Vern Long is the Chief Executive Officer of World Coffee Research, the world’s first global, industry-driven collaborative agricultural R&D organization for coffee. A plant breeder by training, Long brings 25 years of experience in international agricultural research with a focus on smallholders, and deep expertise on genetic resources policy. Prior to joining WCR, Long served as the director of the Office of Agricultural Research and Policy at the U.S. Agency for International Development (USAID). Long has substantial experience convening diverse stakeholders — from industry, government and research institutions—to formulate a shared research agenda to address pressing challenges in agriculture. She received her PhD in plant breeding from Cornell University.