3 Missing Elements of Branch-Based Distribution Pricing Strategies

Magnus Meier is the Global Head of the Wholesale Distribution Industry Business Unit at SAP. Representing the industry inside and outside of SAP, he works to provide industry thought leadership, portfolio direction, and the global go-to-market strategy. Magnus started with SAP in 1998 and has since acquired extensive cross-industry, solution, services, and support knowledge. He has held a variety of positions internationally, from a consultant in Germany to the manager of industry business development teams in Japan and the United States. Magnus has a master’s degree in economics from the Gerhard Mercator University in Duisburg with a special focus on East-Asia.

Barrett spearheads Zilliant’s industry expertise and thought leadership in the pricing lifecycle domain, aligning Zilliant solutions to market needs and promoting pricing and sales best practices among our customers. Over the past three decades, Barrett has built and delivered optimization and pricing solutions to Fortune 500 businesses in diverse vertical industries including building materials manufacturing and distribution, industrial components manufacturing, semiconductor manufacturing, office supply distribution, hardware-software distribution, pharmaceutical and medical device distribution, telecommunications, and multiple travel and transportation verticals. He has held management positions at multiple software enterprises including Manugistics, Revenue Technologies, Talus Solutions and AtWork Technologies. Barrett is a frequent speaker and author on achieving rapid, sustainable profitability improvements through the application of pricing science. Barrett received both his Bachelor of Science in Applied Mathematics and his Master of Science in Operations Research from the Georgia Institute of Technology.