Driving Sales and Customer Engagement with Revenue Operations & Intelligence in B2B
It’s never been more critical to ensure that each customer interaction – whether it occurs with a sales rep or via a self-service digital channel – is optimized with highly targeted customer actions that maximize revenue and profit. Pinning down the most effective sales strategies and translating those into timely actions across channels is difficult and time consuming.
In this webinar, Forrester Principal Analyst Seth Marrs will share why Revenue Operations & Intelligence is critical for modern digital sales and revenue management. Join us to learn why delivering a broad and deep range of actionable insights, enabling organizational flexibility through self-configuration and customization, and supporting systemic optimization and automation are essential to driving revenue and customer engagement. Additionally, Zilliant Chief Marketing Officer Lindsay Duran will share how leading B2B companies are using this software in a pragmatic and highly effective manner.
Before going into private equity, Seth led sales operations for Carl Zeiss Meditec in the United States and held multiple executive sales and service roles at GE Healthcare, including leading sales operations for GE Life Sciences EMEA, building and running a global lean organization for the $3 billion life sciences division of GE Healthcare, and leading sales enablement for the US region (which represented $7 billion of GE Healthcare’s revenue). Seth received a BA in marketing and a master’s in finance from the University of La Verne, an MBA from the University of Oxford, and an MS in data science from Northwestern University.
