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Pricing Pulse: Excel vs. Pricing Software—The Battle for Pricing Excellence

About This Webinar

About the Episode:
In one corner, the tried-and-true heavyweight champion of spreadsheets—Excel. In the other, the AI-powered, automation-driven pricing software that’s challenging for the title. Which tool truly reigns supreme in the world of pricing excellence?

Join pricing experts Matt Knaggs and Karan Sood as they go toe-to-toe in a spirited debate on the merits (and pitfalls) of pricing with Excel versus a purpose-built pricing platform. Moderated by Barrett Thompson and hosted by Stephan Liozu, this no-holds-barred discussion will dive into the key battlegrounds where these two approaches collide.

Will Excel’s familiarity and flexibility be enough to fend off the rising power of AI-driven pricing? Can spreadsheets handle the complexities of modern pricing, or do they still offer enough control and customization to stay competitive? And perhaps the biggest question of all: At what point does a business need to cut ties with Excel and embrace a software solution for pricing mastery?

Expect bold arguments, sharp counterpoints, and a few friendly jabs as we pit the classic spreadsheet against next-generation pricing technology.

About the Series:
In this 30-minute web series, Zilliant’s pricing pros, Stephan Liozu and Barrett Thompson, cut through the noise to tackle the real issues keeping manufacturing and distribution leaders up at night. No fluff, no filler—just timely insights, practical tips, and clear answers to the timely questions you’re already asking. Join us to rethink pricing and discover smarter ways to drive profit.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Director Sales Operations
Karan Sood oversaw revenue management for over $6 billion in revenue across diverse industries over the past decade. Driven by a passion for transforming pricing strategies into business superpowers, Karan shares his expertise through his PricingTribe substack newsletter, offering actionable insights on pricing, sales operations, and business models to help organizations boost profitability and performance.
Webinar hosting presenter
VP, Customer & Industry Relations, Zilliant
Barrett spearheads Zilliant’s industry expertise and thought leadership in the pricing lifecycle domain, aligning Zilliant solutions to market needs and promoting pricing and sales best practices among our customers. Over the past three decades, Barrett has built and delivered optimization and pricing solutions to Fortune 500 businesses in diverse vertical industries including building materials manufacturing and distribution, industrial components manufacturing, semiconductor manufacturing, office supply distribution, hardware-software distribution, pharmaceutical and medical device distribution, telecommunications, and multiple travel and transportation verticals. He has held management positions at multiple software enterprises including Manugistics, Revenue Technologies, Talus Solutions and AtWork Technologies. Barrett is a frequent speaker and author on achieving rapid, sustainable profitability improvements through the application of pricing science. Barrett received both his Bachelor of Science in Applied Mathematics and his Master of Science in Operations Research from the Georgia Institute of Technology.
Webinar hosting presenter
Senior Business Value Lead
Matt Knaggs, Senior Business Value Lead at Zilliant, helps customers and prospects realize the ROI and business impact of implementing Zilliant solutions. He previously served as an Engagement Manager, leading implementations and consulting on pricing strategy, and as an Account Executive focused on new business and customer expansion. Prior to Zilliant, Matt spent nearly 20 years in the metals distribution industry, holding roles in Commercial Excellence with responsibilities spanning pricing, sales enablement, and business strategy. He holds a bachelor’s degree in Spanish and International Business from the University of Toledo, and an MBA from Bowling Green State University.
Hosted By
Zilliant webinar platform hosts Pricing Pulse: Excel vs. Pricing Software—The Battle for Pricing Excellence
Zilliant helps businesses put pricing at the heart of their business by managing the entire pricing lifecycle with leading CPQ, price management & optimization, and Revenue Intelligence applications. Zilliant’s data science, cloud-native software and passion for customer success deliver the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps companies unlock the full power of pricing at zilliant.com.
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