Creating A Seamless Ecommerce Experience Across The Customer Journey
Recorded
Wednesday, April 20, 2022 · 2:00 p.m.
ABOUT THIS WEBINAR
Today’s customers expect a seamless experience when interacting with a retailer or brand. Recent research conducted by fabric, showed that 9 out of 10 consumers want omnichannel service. In addition, companies with the best customer engagement strategies across all channels turn 89% of buyers into loyal customers.
We’ll start this webinar with a presentation on how to create a cohesive experience across the customer journey and how composable commerce can get you there. This presentation will be followed by a panel discussion where retail brands talk about their direct experience and results. In this webinar you will learn how to:
• Create cohesive ecommerce brand experiences
• Build customer loyalty through an integrated ecommerce experience
• Increase customer satisfaction and convenience
SPEAKERS:
• Liesel Walsh, SVP Marketing & Customer Experience at Boston Proper
• Joel Layton, Vice President, eCommerce, Marketing & Digital at Shinola
• Nick Kaplan, Chief Growth & Innovation Officer at Saadia Group (New York & Company, Lord & Taylor, Le Tote, Fashion to Figure)
• Ryan Bartley, Chief Strategy Officer and Co-Founder at fabric
• Moderated by: Veronika Sonsev, Co-Founder at CommerceNext