A talk by Ray Beharry.

During this session, Ray will explore how artificial intelligence (AI) is transforming the marketing world. With the increasing availability of data and advanced AI technologies, businesses are able to improve customer segmentation, personalize marketing messages, optimize pricing strategies, and more.

Ray will dive into:

• Examples of how AI is being used in customer segmentation
• Website personalization
• Sales forecasting
• The importance of ethical considerations when implementing AI in marketing such as privacy, bias, and transparency.

Leave this session with a comprehensive overview of how AI is changing the face of marketing and insights into how your businesses can leverage the power of AI to gain a competitive advantage.