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Wednesday, June 7, 2023 · 9:30 PM BSTA talk by Ronan O'Connor.During this session, Ronan will tell the story of how he built a centralized marketing team from a group of generalists in an acquisition-heavy company. From finding the right people, building the return on investment ...
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Wednesday, June 7, 2023 · 8:45 PM BSTA talk by Michael Nevski.Join this session to learn how the creation of a tailored and unique customer experience is essential to driving engagement and inspiring brand loyalty.
Michael will discuss how data is undoubtedly the key to th...
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Wednesday, June 7, 2023 · 7:00 PM BSTA talk by Heather Blackwell, Cheryl Donnelly, Jeremiah Runser & Jessica Zall. The key to success lies in understanding your customers and delivering a personalized experience that meets their unique needs. This is especially true in the B2B space,... -
Wednesday, June 7, 2023 · 6:15 PM BSTA talk by Steffan Hedebrant.
The B2B customer journey is complex. Deals take months to get over the line. They involve multiple stakeholders interacting across half a dozen channels. For the B2B marketer, this presents some serious challenges. ...
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Wednesday, June 7, 2023 · 5:15 PM BSTA talk by Dan Jackson-Whiteside, Elias Saad, Davit Ayvazyan & Jonathan Kriner.The marketing and sales teams are essential components of any successful business, yet they often work independently of each other. However, in today's hyper-competi...
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Wednesday, June 7, 2023 · 4:30 PM BSTA talk by Ray Beharry.During this session, Ray will explore how artificial intelligence (AI) is transforming the marketing world. With the increasing availability of data and advanced AI technologies, businesses are able to improve customer se...
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Wednesday, June 7, 2023 · 3:45 PM BSTA talk by Mike Weir & Amanda Malko. We often hear about the need for marketing and sales alignment for an effective go-to-market strategy. But it's much easier said than done. In this session, hear from the leaders at the top -- a CRO and CMO -- a... -
Wednesday, June 7, 2023 · 3:00 PM BSTA talk by Katherine Lamb.
Everyone is talking about how AI, ChatGPT and other tools will change the marketing world and every vendor is trying to sell you a new AI solution. What should Marketers be thinking about across the AI landscape? Which...
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Wednesday, June 7, 2023 · 2:00 PM BSTA talk by Aparna Sundaresh, Ilias Tsatalmpasidis & Marquis Green. The marketing landscape has undergone a dramatic transformation in recent years, and the emergence of the digital age, and specifically AI has revolutionized the way we approach sal...
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Wednesday, November 16, 2022 · 5:00 PM GMTOn Wednesday 9th November we'll be joined by Ljubica Radoicic, Director of Marketing and Customer Success (APAC) at Autodesk.
Ever wanted to take a deep dive into revenue marketing? Well today is your luck day as Ljubica will focus on how to bui... -
Wednesday, October 12, 2022 · 8:15 PM BSTA talk by Pamella Barotti.
To successfully shape the organization’s agenda and make a positive impact, marketers must be confident to clearly communicate their ideas, present their marketing strategies, manage suppliers and influence stakeholde...
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Wednesday, October 12, 2022 · 7:30 PM BSTA talk by Sara Pion.
If you google "Conversion Rate Optimization Strategies", you'll either find in-depth articles:
- For e-commerce and B2C marketers on how to drive more sales on their site
- For B2B marketers on changing CTA colors and movi...
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Wednesday, December 7, 2022 · 5:00 PM GMTThe classic battle between sales and marketing. It’s a problem that plagues many organizations but one that is rarely addressed.
On Wednesday 7th December we'll be joined by a panel of experts diving into the challenges and wins of aligning your ... -
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Wednesday, October 12, 2022 · 6:45 PM BSTA talk by Katie Rowland.
The world is changing - fast. How customers around the world think, behave, and see themselves and the world is changing, too. In this session, Katie Rowland, Head of Northern Europe and UKI Marketing & EMEA Campaigns a...
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Wednesday, October 12, 2022 · 5:00 PM BSTA talk by Collette Johnson.
In markets where competition is high competitor displacements initiatives are key to business growth and long term success. Collette Johnson brings her 10yrs+ experience of developing and executing highly successful ...
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Thursday, September 29, 2022 · 3:30 PM BSTA talk by Naveed Ahmer, Jasmine De Guzman, Vlad Moldavskiy, Bridget Poetker & Stapho T. The classic battle between sales and marketing. It’s a problem that plagues many organizations but one that is rarely addressed.
Join our panelists as they di... -
Tuesday, June 7, 2022 · 6:15 PM BSTA talk by Ljubica Radoicic. None
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Tuesday, May 31, 2022 · 5:00 PM BSTA talk by Palmer Houchins, Tom Livingstone, Marina Pape, Luke Richardson & Charlotte Ford. People love stories. Using narratives to share a brands story and company values can connect with customers on a more emotional level. It’s used widely acro...
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Friday, May 27, 2022 · 3:30 PM BSTA talk by Neha Pujari, Meaghan Sulivan, Mark Kapczynski & Julie Solem. With an every-growing offer of products and services customers are becoming more stretched. Brand and customer loyalty is essential.
Our panelists will discuss their best met... -
Thursday, May 26, 2022 · 2:15 PM BSTA talk by Tomer Zuker, Gaël Angoula, Div Manickam & Sam Shrager. The classic battle between sales and marketing. It’s a problem that plagues many organisations but one that is rarely addressed.
Join our panelists as they discuss how they navigat... -
Thursday, May 26, 2022 · 2:00 AM BSTA talk by Tomer Zuker, Gaël Angoula, Div Manickam & Sam Shrager. The classic battle between sales and marketing. It’s a problem that plagues many organisations but one that is rarely addressed.
Join our panelists as they discuss how they navigat... -
Wednesday, May 25, 2022 · 4:00 PM BSTA talk by Nirupam Sarkar, Carla Chicarro, Simon Hodgkins & Igor Kranjčec. In B2B the buyer is in charge. It's time to adopt buyer-driven marketing strategies.
In this discussion our panelists will look at the key elements to becoming buyer-drive... -
