A talk by Aparna Sundaresh, Ilias Tsatalmpasidis & Marquis Green. The marketing landscape has undergone a dramatic transformation in recent years, and the emergence of the digital age, and specifically AI has revolutionized the way we approach sales and marketing. In this panel discussion, we will explore the next generation of ABM sales and marketing. Our panelists will discuss how ABM can help organisations stay ahead of the curve by creating a more personalized approach to sales and marketing using new methods with new developments in AI. Delve into the ways in which ABM can help you gain a deeper understanding of your customers' needs, preferences, and behaviors.