A talk by Dan Jackson-Whiteside, Elias Saad, Davit Ayvazyan & Jonathan Kriner.

The marketing and sales teams are essential components of any successful business, yet they often work independently of each other. However, in today's hyper-competitive marketplace, it is more important than ever for these teams to work together and support each other's efforts.

During this panel discussion, our speakers will explore the ways in which marketing can help sales and why these teams need to work in sync. They’ll examine the different roles that marketing and sales play in the customer journey, from lead generation to conversion and beyond.

Attendees will learn about the importance of establishing clear communication channels and setting shared goals to ensure that both teams are working towards the same objectives.