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About
There are some differences in selling wide-format programs and in this fourth Wide-Format Business Master Class installment, Debbie focuses on training commercial print sales reps to build a strong book of wide-format business. This week’s agenda includes these topics:

• Describing the intimidation factor – is it real?
• Defined education/training exclusive to wide-format sales.
• Discuss renumeration - in detail - in advance.
• Detail the advantages of adding a new genre of business.
• How to initiate the migration process slowly.
• What’s in it for them? Making it clear!
• Create a Learning Culture to support the sales team.

Interview: Brenda Thomas, Piedmont Plastics, located in Wheeling, Illinois.
Discussion: Point Blank: What distributors are doing to help the PSP's purchase the correct products for their projects (Educational/Information). What about customer service? What about providing free samples for testing? Deep dive!

The interview will help the audience take an in-depth look at how products are purchased and handled. And includes an introduction to new items that can expand a company’s offerings.

This class runs from 1:30 pm through 4:00 pm ET. You will also have ample time for questions and discussion with Debbie and others attending the class.

THIS IS THE FORTH CLASS IN A SERIES. YOU CAN REGISTER FOR THIS CLASS ALONE ($199 OR $149 FOR APTECH MEMBER) OR FOR THE ENTIRE WIDE-FORMAT BUSINESS MASTER SERIES OF SIX CLASSES ($699 OR $499 FOR APTECH MEMBERS.*) TO VIEW OR REGISTER FOR ALL THE SESSIONS IN THE SERIES CLICK THE LINK ABOVE!

*APTech members, if you haven't received your discount codes yet, send a note to jshaffer@aptech.org to request one.
Presenter
1613367299-a09bfa717eefb276
Debbie Nicholson
President, Think to Ink
Debbie Nicholson helps printing companies elevate their un-tapped potential and intensify their customer’s knowledge and perception. Her training programs encapsulate the process of Design Thinking, Product Implementation and the true meaning of the Customer Experience (CX). Through these distinct steps, customers are encouraged and mor engaged in continuing the development of their Wide-Format business – bringing more value to their clients while increasing profitability.

Debbie has 25+ years of experience in printing (i.e., color separations, design, wide-format printing, sublimation printing and offset printing) while also offering a broad stroke of proven finishing solutions that enhance and sustain in-store and corporate environments.

Debbie has consulted with Fortune 100 companies to address design and production issues to secure and maintain flawless execution for high profile campaigns while aligning value engineering to standardize production efficiencies.

Understanding the design and operational nuances of Wide-Format printing is not easy -- but with the continued effort in training and education, you can be confident that the next project is met with self-assurance.
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