Today, marketing is data-driven, delivered by faceless algorithms to a consumer’s customized newsfeed. Yet, 92 percent of all consumers want the brand to tell them a story. In a world where the share of a consumer’s attention is now a premium, how can small businesses, or even a large brand, elevate their brand? The solution: Effective Public Relations that gives a human face and voice to your organization through honest, emotional stories that connect with your audience. This session will show you:-The fundamentals of PR-Strategies your organization can use to leverage public relations to elevate your brand more effectively-Tips for effectively engage with media (national and local), especially during a crisis or how your company is giving   back to the local community-How you can weave PR and brand storytelling consistently through your email marketing, website, video, online   search, social media, online ads, and more.This webinar is tailor-made for AFFI’s members and relevant to ingredient suppliers and our branded companies.