WEBINAR DETAILS
  • About
    In this volatile economy, brands need to be more efficient in identifying and reaching their target audiences. Unfortunately, many marketers mistakenly believe that means pulling back on PR, citing an unclear return. That’s a shortsighted decision.

    PR isn’t a quick fix for your emergency lead-gen gaps, but it can absolutely build your brand in a way that amplifies your brand message over time.

    In this fast-paced, 60-minute webinar, you’ll hear from The Devon Group founder and CEO Jeanne Achille and Rep Cap CEO (and ex-Washington Post journalist) Mary Ellen Slayter on how to adapt your integrated PR and content strategy for any economy.
  • Agenda
    • Decide when PR makes sense for your organizational goals — and when it absolutely doesn’t.
    • Recognize when an idea is worthy of pitching to the media — and how to prepare your company leaders to make the right impression when they get their shot.
    • Encourage collaboration between PR and content marketing teams to maximize the impact of both.
  • Duration
    1 hour
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Webinar ID
    00f929d238d7
  • Dial-in Number
    Please register for this Webinar to view the dial-in info.
FEATURED PRESENTERS
  • Webinar hosting presenter Jeanne A

    Jeanne Achille

    The Devon Group CEO
    Recognized as an influential doyenne in the HR technology category, Jeanne Achille has more than 25 years of industry-specific sales, marketing and PR experience. She is the Chair of the Women in HR Tech Summit at the HR Technology Conference &...
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  • 1598397209-2c68f134972f8843

    Mary Ellen Slayter

    Rep Cap CEO, Publisher of Managing Editor
    Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has an M.J. in journalism from the University of Maryland and a B.S. in agronomy from...
    Full Profile
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