A special webinar for marketing and agency professionals in SEA

In today's highly saturated, fractured, and competitive media landscape, one of the greatest challenges brands face is the Asian consumer's lack of time. With so many options for consumers, knowing where your audience is spending their attention, and engaging with them in a meaningful way, is more difficult than ever.

Enter over the top TV (OTT) and video streaming services, an option for brands that can present a real competitive advantage, with highly engaged and captive audiences that are only growing larger by the day.

How can brands effectively get in on the streaming action? That's what our Winning in the Attention Economy is all about.

Join this webinar and get up to speed on:

• The USP streaming services present for brands in Southeast Asia
• Streaming trends and insights in Southeast Asia
• Beyond media buys - best practice engagement strategies
• The Dos and Don'ts of video streaming marketing

Confirmed Speakers:
Javed Jafri, Media & Digital Hub Lead - MYSG MCL, Unilever
John Miskelly, APAC Investment Director, GroupM
Vijay Kunduri, Regional Vice President - OTT/CTV (APAC), PubMatic
Dinesh Ratnam, Country Manager, iQiyi International
Elaine Tan, Head of Southeast Asia Advertising Sales, iQiyi International
Janice Tan, Deputy Editor, MARKETING-INTERACTIVE

AGENDA
10:00am – Welcome and Intro

10:05am – Panel Discussion: Streaming and the Attention Economy
Javed Jafri, Media & Digital Hub Lead - MYSG MCL, Unilever
John Miskelly, APAC Investment Director, GroupM
Vijay Kunduri, Regional Vice President - OTT/CTV (APAC), PubMatic
Elaine Tan, Head of Southeast Asia Advertising Sales, iQiyi International
Janice Tan, Deputy Editor, MARKETING-INTERACTIVE

10:40am - Live Q&A

11:00am – Why NOW is the time for OTT
Dinesh Ratnam, Country Manager, iQiyi International

11:30am - End