Day 1 Techweek: K&L Gates Stage

Join us for live webcasts from Techweek Chicago, bringing the Windy City's greatest tech conference to your home or office on BigMarker.

This stream covers all the events on the K&L Gates Stage.

This is the stream for the Technical Workshops:

10:30am-11:00am
Students and Startups: Tapping into Chicago’s Talent Pool
Speaker: Denise Ching
Interns, Entrepreneurs, Employees, and Projects. Join this discussion on how to capture the innovative talents of Chicago’s students and why universities need strong business partnerships for developing the next generation of entrepreneurial talent.

11:00am-11:30am
Making the public clouds your own private cloud.
Speaker: Naser Ali
Traditional public clouds connected with public networks solve a number of corporate problems around buying hardware, facilities and people for running IT. But what are the challenges of this in terms of privacy, service level and skills to keep it all working. What alternatives exist and how would that work with ones existing in-house IT and existing cloud vendors without new and more complicated networks and business process to manage?

11:30am-12:00pm
Why public clouds are a step backwards in efficiency
Speaker: Jordan Jacobs
Years ago companies saw a major improvement in efficiency in the heyday of virtualization. As the world looked to the cloud to solve business challenges these savings were forgotten. Today we live in a post cloud world with pre-virtualization efficiencies. Jordan will discuss these common mistakes that as many as 90% of companies are making utilizing public clouds that are causing these problems and how to avoid them.

12:00pm-2:00pm
Tech Toy Chest presented by BuiltWorlds
Speakers: Matt Abeles, Christina Klinepeter, Adebayo Onigbanjo, Chris Wilson, Ken Hepburn, George Matos, Kevin Carr, Shane Scranton
As rapidly advancing technology continues to shape how we act with the environment around us, Matt Abeles brings his acclaimed ‘Tech Toy Chest’ presented by BuiltWorlds to Techweek Chicago for the first time. As Co-Founder of BuiltWorlds, Abeles drives forward a company which catalyzes technology as it relates to the built environment. His Thursday afternoon panel will consist of companies showcasing revolutionary products that include virtual reality headsets, wearable technology, 3D printing, augmented reality helmets, and more. Hosted by Builtworlds’ Abeles and moderated by Hard Hard Hub’s Creative Marketing Lead Christina Klinepeter, Tech Toy Chest will focus on how emerging technologies will allow us to interact with an increasingly technological world, both on the job site and at home.

2:00pm-3:00pm
Innovate A New Way with IBM
Speaker: Rick Osowksi
IBM Cloud can unlock more value in your business and technology today, with tools to work in faster, more impactful ways. In this hands-on workshop, you will receive access to enterprise-class cloud infrastructure from IBM Bluemix – our cloud platform providing some of the most prominent open-source compute technologies available today, powering your apps with services across Big Data, the Internet of Things, Mobile, and the cognitive power of Watson. Additionally, gain exposure to enterprise clients and mentoring from investors and business leaders alike. During the workshop, you will get a free 30-day trial of IBM Bluemix to help deploy your apps in minutes and a guided walkthrough of deploying your very first Watson app! Visit ibm.biz/cloudchicago to get started today.

3:00pm-3:30pm
Security in the Cloud: Keeping Your Business Grounded
Speaker: Karl Zimmerman
Data security in the cloud is a hot topic for a reason; everyone wants instantly-accessible data, but only available to those who should have it. In this panel, Steadfast’s Karl Zimmerman is joined by Juniper Networks and Radware to discuss best practices in bringing your business to the cloud, and keeping it secure.

You will learn:
– What do you need to consider when moving a business infrastructure to the cloud
– What steps does your IT department have to take to keep things safe
– How vendors work together to assure secure cloud environments
Session will be of interest to:
– IT Directors
– Executives

3:30pm-4:00pm
Think Before You Tweet
IP Red Flags on Social Media
Speaker: Seth Darmstadter
Social media can generate excitement and buzz around your products and services. However, haphazard use of social media often tends to backfire. As a tool, embrace, use and love social media… but be smart. 140 characters can cause more nightmares than you might imagine. Join two leading IP lawyers, Alexis Douglas & Ben Weed of K&L Gates for an interactive workshop where you will learn some of the tools for making the most out of social media while avoiding common pitfalls.

4:00pm-5:00pm
Mobile Security and Manageability in the Cloud
Speakers: Michael Schless, Bob Blair-Smith, Don Grons, Brian Ferrentino, Dan Magier
Your business depends on keeping your workforce connected at all times — whether it be on a company-issued tablet connected to airport Wi-Fi or on a personal mobile device while traveling internationally. Enterprise mobility is great for productivity, but it can present challenging data security issues amidst the increasing bring-your-own-device trend and move to the cloud. So, how do you promote a productive mobile workforce, while protecting sensitive information that lives behind firewalls? In this session, we will combine real-world scenarios with live demos to address:
– Best practices for managing data security across multiple devices, mobile applications and technology mediums accessing your corporate network
– How to efficiently manage small to large-scale mobile deployments and ongoing support
– Locking down data access based on worker profiles
Session will be of interest to:
– IT Directors
– Executives

5:00pm-5:30pm
How to Win on Mobile
Speaker: Beth Kindig
The world is dominated by mobile; ad spend will exceed $100 billion in 2016 for an estimated 430% increase from 2013, and will double yet again by 2019, hitting $195.55 billion. Meanwhile, media buyers, brand advertisers and mobile publishers struggle for visibility into who their audience is – and subsequently, how to reach them. Adding fuel to this lack of transparency and reach is the issue of how to measure ROI and engagement. Only two companies show evidence of “cracking” mobile: Facebook and Google. This workshop will provide the tools and information necessary to catapult you into an understanding on par with these mobile powerhouses including people-based marketing, an attribution method which goes beyond campaign effectiveness to form segments on who is completing the call to action, and also the future of mobile video and mobile programmatic.

5:30pm-6:00pm
Content SEO: Optimizing Inbound Data Feeds
Speaker: Brent Payne
Each day, companies receive streams of data that they want to update their audience/customers/etc. about. However, that data is worthless unless it can be rewritten quickly and effectively. Rewriting data is both a solution to this problem, as well as a factor for improving SEO.

One of the most efficient ways to go about rewriting content from a data set is to recruit and nurture a network of high quality writers. Every day, teams of talented technical, narrative, creative and persuasive writers are tasked with transforming dry and repetitive data into fresh, unique and informative short subject essays. Additionally, they use relevant keywords in order to add SEO value.

Managing a large network of writers and bloggers can sound like a daunting task, but there are several key points for an effective management strategy.
Create a system to assign submissions. Sorting bloggers into categories of expertise can help this. One of the most useful tasks is to establish a form that bloggers can use to submit their content. A form streamlines the writer submission process, limits the risk of errors. It is critical to maintain effective communication with bloggers to make sure they meet deadlines and respond to feedback. As the process continues, analyze submissions for quality and timeliness, and delegate content to those who are most capable and efficient.

Find all the events here: https://www.bigmarker.com/techweek_virtual_sessions